The Chiquita Logo
Chiquita Banana (previously United Fruit Company) was instrumental in the economic growth of Puerto Armuelles. Masters of marketing, they took a little known, tropical and exotic, fruit back in the 1940’s and turned it into one of the most popular fruits today. Let’s take a look at some of their old marketing campaigns.
The company had to educate the public on the health benefits and how to store, peel, and eat a banana. They often targeted children, through their parents.
They provided lots of creative recipes, even cookbooks just for banana recipes
CLICK HERE to see a sampling of the recipes that were promoted by Chiquita and a glimpse of their first Cookbook.
Miss Chiquita is still the mascot today. She is 75 years old in 2019
To view the TV commercial below CLICK HERE.
TV Commercial in 1960’s
Buy more bananas to collect all of the Winter Olympic stickers
Buy more bananas to collect all of the football team stickers
There were a variety of branded merchandise that consumers could purchase too.
Camping gear
Of course, there is an entire set of collectibles around “Miss Chiquita”
To watch a selection of Vintage Chiquita commercials CLICK HERE
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