Chiquita Banana (previously United Fruit Company) was instrumental in the economic growth of Puerto Armuelles. Masters of marketing, they took a little known, tropical and exotic, fruit back in the 1940’s and turned it into one of the most popular fruits today. Let’s take a look at some of their old marketing campaigns.
The company had to educate the public on the health benefits and how to store, peel, and eat a banana. They often targeted children, through their parents.
CLICK HERE to see a sampling of the recipes that were promoted by Chiquita and a glimpse of their first Cookbook.
To view the TV commercial below CLICK HERE.
Of course, there is an entire set of collectibles around “Miss Chiquita”
To watch a selection of Vintage Chiquita commercials CLICK HERE