Vintage Chiquita Marketing Campaigns

www.visitpuertoarmuelles.com
www.visitpuertoarmuelles.com

The Chiquita Logo

 

 

Chiquita Banana (previously United Fruit Company) was instrumental in the economic growth of Puerto Armuelles. Masters of marketing, they took a little known, tropical and exotic, fruit back in the 1940’s and turned it into one of the most popular fruits today. Let’s take a look at some of their old marketing campaigns. 

 

 

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The company had to educate the public on the health benefits and how to store, peel, and eat a banana. They often targeted children, through their parents.

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They provided lots of creative recipes, even cookbooks just for banana recipes

 

 

 

 

 

 

 

 

CLICK HERE to see a sampling of the recipes that were promoted by Chiquita and a glimpse of their first Cookbook.

 

 

 

 

www.visitpuertoarmuelles.comwww.visitpuertoarmuelles.com

 

 

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Miss Chiquita is still the mascot today. She is 75 years old in 2019

 

 

 

 

 

 

 

 

 

 

 

To view the TV commercial below CLICK HERE.

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TV Commercial in 1960’s

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Buy more bananas to collect all of the Winter Olympic stickers

 

 

 

 

 

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Buy more bananas to collect all of the football team stickers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

There were a variety of branded merchandise that consumers could purchase too.www.visitpuertoarmuelles.com

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Camping gear

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Of course, there is an entire set of collectibles around “Miss Chiquita”

www.visitpuertoarmuelles.comTo watch a selection of Vintage Chiquita commercials CLICK HERE

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